FURST Paws Privacy Policy
Effective Date: 12 May 2026 | Last Updated: 12 May 2026
At a glance — what this policy covers:
• We collect your name and email address when you sign up to our mailing list.
• We use this information to send you pet first aid education content and updates.
• We use MailerLite to manage and deliver our emails.
• We do not sell, rent, or share your personal information with third parties for their own marketing. • You can unsubscribe or request deletion of your data at any time.
• Questions? Contact us at hello@furstpaws.com.au
1. About Us
Furst Paws (referred to in this policy as 'we', 'us', or 'our') is an Australian-based pet first aid education brand, founded and operated by a veterinarian, existing to help pet owners feel prepared and confident in emergencies.
We operate an email mailing list through which we provide subscribers with free educational resources, practical first aid tips, and information about our products and services, including our online pet first aid course and physical first aid kit.
Our contact details:
• Business name: Furst Paws
• Email: hello@furstpaws.com.au
• Website: www.furstpaws.com.au
• Location: Australia
2. Scope of This Policy
This Privacy Policy applies to personal information we collect through:
• Our website sign-up forms (lead magnets and opt-in forms)
• Our email subscription and mailing list managed via MailerLite
• Any other forms or interactions where you voluntarily provide personal information to us This policy does not cover the practices of third-party websites or services that may be linked from our content. We encourage you to review the privacy policies of any third-party sites you visit.
3. Applicable Law
Furst Paws is committed to handling personal information in accordance with applicable Australian law, including:
• The Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs), where applicable
• The Spam Act 2003 (Cth), which governs the sending of commercial electronic messages in Australia
The Australian Consumer Law, as contained in Schedule 2 of the Competition and Consumer Act 2010 (Cth)
Note regarding the small business exemption: Under section 6D of the Privacy Act 1988 (Cth), small businesses with an annual turnover of $3 million or less are generally exempt from the Act. Furst Paws may currently qualify for this exemption. However, we voluntarily adopt the Australian Privacy Principles as best practice because transparency and trust are central to our values.
Definitions
In this Privacy Policy, the following terms have the meanings set out below:
'APPs' — means the Australian Privacy Principles, as set out in Schedule 1 of the Privacy Act 'Australian Consumer Law' — means the consumer law set out in Schedule 2 of the Competition and Consumer Act 2010 (Cth)
'OAIC' — means the Office of the Australian Information Commissioner
'personal information' — means information or an opinion about an identified individual, or an individual who is reasonably identifiable, as defined in the Privacy Act
'Privacy Act' — means the Privacy Act 1988 (Cth)
'sensitive information' — is a subset of personal information and includes information about an individual's racial or ethnic origin, political opinions, religious beliefs, sexual orientation, criminal record, health information, and genetic information
'Spam Act' — means the Spam Act 2003 (Cth)
'Website' — means our website located at www.furstpaws.com.au
4. What Personal Information We Collect
When you subscribe to our mailing list or download a lead magnet (such as a free guide or checklist), we collect:
• First name (where provided)
• Email address
• The date and time you subscribed
• The source through which you subscribed (e.g., which form or lead magnet)
• Your email engagement data (e.g., whether you opened an email or clicked a link) — collected automatically by MailerLite
We do not intentionally collect sensitive information through our mailing list sign-up process. If you voluntarily include such information in a message to us, we will handle it in accordance with this policy.
5. How We Collect Your Information
We collect personal information directly from you when you:
• Complete a sign-up form on our website or landing page
• Download a free resource (lead magnet) that requires you to enter your email address • Subscribe to our email list through any other opt-in mechanism we offer
By completing a sign-up form and clicking submit, you are providing us with express consent to collect and store your personal information, send you the requested content, and add you to our mailing list. This consent mechanism complies with the requirements of the Spam Act 2003 (Cth).
6. How We Use Your Personal Information
We use the personal information we collect for the following primary purposes:
• To deliver the resource, guide, or content you signed up to receive
• To send you our regular email newsletter, including pet first aid education content, tips, and resources
• To notify you of our products and services, including our online pet first aid course and physical first aid kit
• To analyse email engagement (open rates, click rates) so we can improve content quality and relevance
• To comply with our legal obligations
We will only use or disclose your personal information for a secondary purpose if: (a) you have consented; (b) you would reasonably expect us to use it in that way; or (c) we are required by law to do so.
7. Disclosure of Personal Information to Third Parties
7.1 MailerLite
We use MailerLite UAB (a company incorporated in Lithuania) as our email marketing platform to store subscriber data, manage our mailing list, and send our emails. By subscribing, your personal information will be stored on MailerLite's servers and processed in accordance with their privacy policy. MailerLite acts as a data processor on our behalf and does not use your information for their own marketing purposes.
You can review MailerLite's Privacy Policy at: www.mailerlite.com/legal/privacy-policy
7.2 Other Third Parties
We may also disclose your personal information to:
• Our website hosting and analytics providers, to the extent they incidentally receive your data in providing services to us
• Government agencies or law enforcement bodies if required by law or court order
• Professional advisers (e.g., lawyers or accountants) who are bound by confidentiality obligations We do not sell, rent, trade, or otherwise transfer your personal information to any third party for their own marketing purposes.
7.3 Overseas Disclosure
Your personal information will be stored and processed in Lithuania by MailerLite, which is bound by the EU General Data Protection Regulation (GDPR). We take reasonable steps to ensure any overseas disclosure is to recipients who are bound by privacy standards consistent with the Australian Privacy Principles.
8. Direct Marketing
We may use your email address to send you commercial electronic messages (such as newsletters, product announcements, and course updates). All commercial messages we send will clearly identify Furst Paws as the sender, include our accurate contact details, and include a clear and functional unsubscribe mechanism.
You may opt out at any time by clicking the Unsubscribe link at the bottom of any email, or by emailing us at hello@furstpaws.com.au. We will process your request within 5 business days in accordance with the Spam Act.
9. Data Quality, Storage and Security
We take reasonable steps to ensure that the personal information we hold is accurate, up-to-date, and complete. We take all reasonable precautions to protect information from misuse, loss, and unauthorised access, modification, or disclosure.
In the event of an eligible data breach that is likely to result in serious harm, we will comply with our obligations under the Notifiable Data Breaches scheme, including notifying the OAIC and affected individuals where required.
10. How Long We Retain Your Information
• Active subscribers: Your information is retained while you remain subscribed
• Unsubscribed contacts: We retain a record of your email address and unsubscribe status to comply with suppression list requirements
• Upon a deletion request: We will delete your personal information from our active records as soon as reasonably practicable
11. Your Rights
Right of Access
You may request access to the personal information we hold about you at any time by contacting our Privacy Officer.
Right to Correction
If you believe that personal information we hold about you is inaccurate, incomplete, or out of date, you may ask us to correct it.
Right to Withdraw Consent
You may withdraw your consent to receive communications from us at any time by unsubscribing (see Section 8).
Right to Deletion
You may request that we delete the personal information we hold about you. We will comply with this request subject to any legal obligations requiring us to retain it.
To exercise any of these rights, please contact our Privacy Officer at hello@furstpaws.com.au.
12. Complaints and Enquiries
If you have a complaint about the way we have handled your personal information, please contact us:
• Email: hello@furstpaws.com.au
• Subject line: Privacy Enquiry / Privacy Complaint
We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If you are not satisfied with our response, you may contact the OAIC:
• Website: www.oaic.gov.au
• Email: enquiries@oaic.gov.au
• Phone: 1300 363 992 • Post: GPO Box 5218, Sydney NSW 2001
13. Cookies and Website Analytics
Our website may use cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. MailerLite uses tracking pixels in our emails to record whether you have opened an email and whether you have clicked any links. If you prefer not to receive tracked emails, you can disable image loading in your email client.
14. Links to Third-Party Websites
Our emails and website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated policy will be posted on our website. Your continued subscription after changes are posted constitutes acceptance of the updated policy.
16. Governing Law
This Privacy Policy is governed by the laws of Australia. Any disputes arising in connection with this policy will be subject to the jurisdiction of the courts of Australia.
Furst Paws
Last Updated: 12 May 2026
© 2026 FURST PAWS. All rights reserved.